Big & Important is a collaboration between Lindsey & Jacob Greif.
Lindsey is a writer and former English teacher. Jacob is an illustrator and designer. Together we have three daughters (our best work).
In 2025, we left our old careers to build a sustainable way of life that aligns our values, our interests, our skills, our attention, and our actions.
For us, that means creating children's books, interactive toys, games, art, and educational experiences.
We want to tell stories and help others tell their own.
You can reach us at substack or hello@bigandimportant.co
Creations
A creative writing space that turns writing into play, and play into a habit. For kids in 4th–8th grade.
Children's Books
A growing collection of illustrated stories — currently in the works.
Blog